In the previous blog (Click Here for Blog), I have discussed
about new term in the field of marketing which is known as Neuromarketing.
Neuromarketing is basically the technique which can be used by marketers to
identify the facts about particular product related to their product design,
quality, promotion and distribution. What customer actually thinks when they
see particular product in the market? Through neuromarketing, marketers record
all the brain activities to to develop the result to improve their particular product.
Well now days everyone knows this is digital marketing era. Where almost for
everyone, it is important to put their presence on social media as well.
From last
15 years, starting from year 2000 digital media is growing rapidly and now in
2017 we all know the importance of social media and digital media marketing. In
2015, 156 million users increase on social media sites that directly increase
the revenue of the advertising companies as well. Anything can go viral within
a second without paying a penny to anyone this is social media viral marketing
concept.
There must be some effect of social media on our body and brain
activities. Our 64% visual is become our practical programmed that’s why we are
visual learners. As we all know human brain process faster than any other. Especially
our brain love to see the images and show motions. Now we have to understand
the consumer behavior on digital market and one more thing we should understand
that our audience is well aware about the product and substitute product as
well. We can’t make them fool anymore. In digital marketing, we have different
techniques to communicate with our customers like we can do email marketing,
viral marketing, branded content marketing, any social media marketing, mobile marketing
and personalized marketing. Social media create the personal relationship
between the consumer and the company. Now companies can directly connect with
consumer, they can easily get access to provide their feedback to the company
to improve their product or appreciate on their new marketing campaign. How many
marketers actually know about neuromarketing techniques that’s the questions
now, as survey have shown the fact 2% of marketers know about the
neuromarketing method. Marketers should get training and implement this on
their brand to understand the complete consumer journey. Marketing should make
their strategies while in those strategies they should integrate the
neuromarketing and social media marketing campaign to understand the better consumer
journey and on social media marketing they can easily change their strategy
during campaign running timebecause this is the major advantage in social media
marketing. Neuromarketing is actually meaning the marketing research; this
research is basically used to analyze the human brain activities, its interest
and behavior in the same way of social media marketing. When marketers need to
measure the human activities they have new advance technology like
nuromarketing which can’t give you false information about the human activity. When
they need to change something from their product they can easily identify it
with the help of new technology of marketing research fMRI. Actually in the
field of marketing research neuromarketing is the right way with advance
technology. It helps to understand the consumer behavior.
What can make neuromarketing more effective on social media?
- Your content should be design as easily recognized anywhere it shows.
- You should use right color that should connect with the emotion with you audience.
- You should use right font that should attract the reader.
- You should select the images with the suggested actions.
- You should show that you are confident about what you say in your content.
- You should always publish positive content for the readers.
- You should write the content that should be easily understandable.
- You should be confirm that your reader what to read what you write.
The main concept of
marketing research is to give the information to the company to improve their
brand or product. So they can develop their strategies according to the
results. Neuromarketing research
suggested that social media advertising is attracted by visual attention like
color and the content of emotional responses. These things can establish the
measures of awareness and attention in customer mind.
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