Are Brands in Customer Hands Now?

Now a days companies are transforming their marketing strategy and approaching toward digitalization world. Marketing is not about what you say about your brand, it’s actually about what consumer say about your brand. In this era, where everyone is using social media and connected with the brand. This connection gives the control over brand into customer hand to experience it overall. Under this situation companies are required to learn how to develop and maintain this new transformation of the world in to digitalization. Now for companies there is new marketing strategy which is known as Customer First Future of Marketing. For this strategy marketers should need to create very creative and clever message, broadcast it widely under their targeted audience and watch the reaction of the customers for this formula. This approach should remain consistent over time in marketing campaign. When social media came in the market interesting thing happened.

Like IBM’s Chief Marketing Officer Michelle Peluso Said, “People now have rich digital live on top of their physical lives. We as a brand need to be able to be present in the moment. In this new world, timeliness, agility and humanity are critical.

In the field of marketing, social media is different type of channel to provide the awareness about the brand to the audience and it is influencing marketers to adopt element in their marketing strategy. Now we also come to know while doing social media marketing. Companies need to connect with the customer and they should provide customer service online and provide solution. There is a need of making strategy to integrate customer service department and marketing department to communicate each other and provide full information about the brand because in integrated marketing communication, marketers should deliver the same message from different platform like social media, mobile marketing, email marketing, ATL and BTL activities.

Business in Now Days:

Around 2 billion people in the world are in the connection with the brand and also customer are connected each other as well that is called C2C (Consumer to Consumer) marketing.  Without communicating with the consumer loved one brand, marketers cannot provide awareness about the availability of the brand in the market. Well consumers now days already connected with the brand through social media and they are already well aware about the new and upcoming marketing campaign. When there is C2C marketing that means when consumer is having conversation with you or not, they are having significant impact on your brand.

Chief Digital Officer of LVMH Lan Rogers said, “The internet has reconnected human beings in a way that they weren’t connected before, and its giving consumer unlimited choice.

Now days consumer are talking with each other after experiencing the brand and spreading positive or negative word of mouth depend on the experienced.  While interacting each other consumer share their view with their friends, family and also millions around the globe through social media.

New Marketing Experience:

Marketing is all about what brand say about them is old concept. Now a day what consumer says about your brand is more important for the marketers because the consumer word of mouth should be positive on social media. Customers are now purchasing product through ecommerce means online purchasing websites like Amazon and Alibaba. Before purchasing the product definitely they will conduct and find some research about the product, review and its rating. Although consumers are well connected on social media they can also find the other user experience on social media to make their mind to purchase particular product or not this scenario indicating that purchasing of the product now a days is based on what was other user experience on the same product that’s why now Vblog is very much in fashion. Everyone go on YouTube and search vblog review about the product. Now companies need to decide that how they will survive in the transparent environment, where every consumer is well educated and well research about the product. Well the conclusion of this blog is there is huge impact of social media on brand. Companies cannot ignore this platform for their marketing strategy. In the next blog I will write more about how Chatbox is more important for companies and what will be new future for market research. 

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