In this era where we are living
in the world of digitalization, the advancement is getting more innovative and
stylish in a way that we even can’t imagine. In the field of marketing, we have
already observed change in strategies of marketing campaign just because of
digital and social media. The marketing industry is keep changing just because
of rapid change in technology. Technology becomes the bigger part in the
changing trend of marketing strategies. Now
days in the digital marketing, a new trend is getting more hits of like and adaptation
by the companies is known as, Chat bots. Just because of increasing competition
in the market. Companies always trying to get competitive advantage from their competition
which makes them bigger and better than them.
As we know the increasing rate of
competition is high in all over the market so that companies try to introduce
and launch new things in the brand and their marketing strategies to survive
these days. Now only providing the awareness to the consumer for the
availability of the product is not marketing. Through marketing we need to
retain the customer as well and attract them with good offers. The potential
customer for the companies is the source of profit and revenue. Now day’s customers’
demands to get online services like online banking and online shopping. Marketers
are trying to fulfill all these demands of the customer through online
channels. One of the latest innovations in digital marketing is chat bots.
What are chat bots?
This is the new app for the
marketers in their system. Chat bots helps companies to provide customer care
representation attractively and rapidly through online messengers that is built
in like Facebook introduce chat bot program and it also gained mass popularity.
This new technology in very short
period of time getting more popular and attracted by customers everyone seems
that they have accepted this kind of customer care services through online just
because of rapid replies and quick service on time. These bots are doing job of
marketers and helping them to retain the customers. Like customers want 24/7
service and these bots are providing their service all the time online, this
new technology helping digital marketing and it should become a part of digital
marketing.
Why Chat Bots are Popular:
- They are mobile optimized
- They ensure consistent social media marketing
- They provide real time updates
- They provide guarantee of complete customer satisfaction
- They provide complete information about product and services
- They make payment method easier
- They collect consumer research and consumer insight
- They can provide personalized value to their customer
- They increase the engagement with the customers
- They always try to reach wider audience
- They gather and analyze the customer feedback
- They send relevant notification the customer
- They make the communication with customer is more fun
In the conclusion, I have to
admit that chat bots are capable to influence the businesses, they are helping
business to grow rapidly and provide perfect customer care services online. Chat
bots are the only way to provide all the solution of the customer problems
online at anytime and anywhere. Chat bots are emotionless and they are machine
so that they can work all the time and answer all the inquires of the customer
correctly without being offensive and offended on time and with
professionalism. In the next blogs I will be writing on future marketing
research and how companies can use the marketing research in their brand.
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